sábado, 16 de maio de 2015

Differences between Brazilian and American movies

Comparing the current Brazilian cinema with the old, we can say that our cinema has improved relatively. Brazilian films speak only of drugs, money and violence.

The first and major difference between the two markets is the funding source of audiovisual projects. While in Brazil the main resources are derived from tax incentives of federal, state or municipal order, or direct transfer of public bodies by way of notices and funds; US private enterprise is predominant in promoting the productions with direct sponsorship, which are seen as a business with all the risks.

The US production model is governed by executive producer. The chain revolves around him, and technical and artistic functions contracted according to each project, including the director, showing the result to be achieved with the finished product. At the same time, they are already closed distribution agreements and exhibition, which causes them to have time for the film to come into commercial distribution, and is distributed to movie theaters. In the Brazilian model, usually only focus on the financing, production process and its execution, directing almost all of the resources for this step. This causes many films produced are literally filed and not even have a public display, which is disastrous because, as we have seen, the flagship model of promoting the Brazilian production is fueled by tax incentives granted by the government. This regardless of the perspective of the investor, which sometimes designates resources to a product with no visibility.

The truth is that Brazilian cinema is not yet configured as a industry , but as independent producers clusters that seek to articulate how can to produce their films.

In Brazil, the entertainment industry is closely tied to what is consumed in the United States in both the audiovisual and in the by-products generated by it , it is difficult to be a global marketing action as seen in the case of the great American films. This happens simply because Brazilians do not consume the Brazilian film in order to create a culture to be commercially exploited.

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